Answer the local detail your Instagram post leaves out

UAE businesses on Instagram already get these comments. A salon post pulls "how much for balayage?", a clinic reel pulls "do you take walk-ins?", a restaurant post pulls "can I see the menu?", an agency post pulls "send your rate card." Each one is a person close to becoming a customer, cooling while it waits for a hand-typed reply.

The mechanic is the same across all of them. Set a trigger keyword on the post (MENU, PRICE, BOOK, whatever names what the commenter wants) and a matching comment gets a public reply underneath it plus a DM carrying the file or link. The offer changes by business; the flow does not.

ReplyMagnet runs on Instagram's official Graph API, the endpoints Meta cleared through App Review, so it answers real comments on posts you armed rather than driving a browser or scraping a list.

Build a ReplyMagnet campaign around the question your team already answers repeatedly.

A few examples from businesses already running this in the UAE:

• Salon: "how much for balayage?" pairs with a keyword like PRICE or COLOR, delivering a service price list.
• Clinic: "do you take walk-ins?" pairs with BOOK or WALKIN, delivering an appointment guide with hours.
• Restaurant: "can I see the menu?" pairs with MENU, delivering the current branch menu.
• Agency: "send your rate card" pairs with RATES, delivering a rate card or service overview.

Keep the keyword short and easy to type under a reel; a commenter thumb-typing a reply won't spell out a long word if a shorter one works just as well.

Name the destination in the DM. "Open the workshop details" is clearer than "click here for more." If a booking link sits inside the resource, test that link too.

If a business has several locations, "send the menu" can mean four different files. Name the branch in the post and attach the matching resource to that campaign; do not mix branch documents as keyword variants inside one campaign.

An exact keyword is a literal, case-insensitive match. PRICE fires whether the rest of the comment is in English, Arabic or a mix of both, because the check only looks for that one token.

Smart matching covers comments that never contain the word at all. An AI classifier runs only after every keyword check comes back empty, judging whether a comment is a clear request regardless of the exact wording.

It sits on every plan, capped 100 to 2,000 checks a day depending on plan, and fails closed, so a low-confidence read sends nothing rather than guessing.

Have a fluent reviewer check translated copy, especially dates, prices and booking instructions. A keyword identifies the requested resource; it doesn't create a translated edition on its own. The keyword guide explains why variants inside one campaign need to point at the same asset.

A reply and a DM answer the question. A gate turns the person into a contact you can reach again. Turn on the email gate or phone gate and the DM link opens a capture page that holds the file until the field is filled, then delivers it.

The phone gate fits a lot of businesses here, since local follow-up often runs on a call or WhatsApp rather than an inbox. It stores a real, validated number in E.164 format, the +971 50 123 4567 shape, given by the person in exchange for the file, not scraped from a comment.

Email capture is free on every plan; phone capture and ESP sync to Mailchimp or Kit come in from $9 a month, in the plan catalogue.

If a customer asks for a callback, specify which team responds. If the offer is a public menu, direct access may be the more useful experience. For region-specific privacy or promotion rules, use guidance applicable to your business; this page does not set a blanket compliance rule for every UAE campaign.

The pricing model decides whether a good month is a reward or a bill. ReplyMagnet charges one flat monthly plan and counts an engagement as a reply or DM actually sent, never a per-contact fee. A post that takes off costs the same plan price whether it produces ten leads or ten thousand.

• Starter, free, 1,000 engagements a month, one live campaign, AI matching and email capture included, 30-day trial on the paid tiers.
• Basic, $9 for 25,000 engagements a month: CSV export, the phone gate, Mailchimp or Kit sync.
• Pro, $29 for 100,000 engagements: the $29 plan (3 accounts), outbound webhooks to Zapier or Make, AI-written replies.
• Agency, $79 for 400,000 engagements: 10 connected accounts (3 from $29, 10 from $79).

Every plan carries the overflow queue: comments beyond the monthly allowance park and release as headroom opens rather than being dropped. A queued request that outlasts Instagram's messaging window expires rather than sending stale.

ReplyMagnet's trial runs 30 days with no card, so a UAE business can arm a post and watch the flow capture real leads before deciding anything about payment. The comment-to-DM mechanic explains the pipeline end to end.

1. Connect your Instagram business or creator account and pick the post or story to arm.
2. Choose the one local question the post should answer (menu, price, booking, rate card) and pick a resource that matches it exactly.
3. Set a keyword per branch or language, so PRICE on the Dubai post and PRICE on the Abu Dhabi post point to different resources.
4. Turn on an email gate, a phone gate, or both, only where a real person will follow up on the details.
5. Test the campaign from a second account and open the download on a phone before publishing.
6. Review the campaign whenever dates, stock or branch details change, and pause it once the offer ends.

Assign one owner to maintain the resource and one to inspect incoming enquiries. In a small business this may be the same person, but the responsibility should still be clear.

For a restaurant-specific example, see menu delivery. For property enquiries, use the Dubai real estate guide.