Give the person asking about a Dubai listing the right details

A listing campaign watches one Instagram post for a trigger keyword such as PLAN or PRICE, or matches any comment when any-comment mode is on. A match triggers a public reply under the comment, then a direct message carrying a tracked download link to that property's brochure or floor plan.

To set one up:

1. Select the listing post as the campaign's scope, not the whole account.
2. Choose a keyword such as PLAN or PRICE, or switch to any-comment mode for a post that exists only to hand out one file.
3. Attach the brochure, floor plan or booking link the campaign should deliver.
4. Name the campaign with a property reference so your team can recognise it later.
5. Turn on the email or phone gate if a contact should be captured before delivery.

For illustration, a two-bedroom apartment tour could offer its floor plan with PLAN. A separate investment overview needs a separate campaign, even if both posts receive ‘send details’ comments.

Set up the listing delivery after the brochure has been checked by the person responsible for its accuracy.

A prospect should not have to ask which building the PDF describes. Include the listing reference, relevant layout and contact route. If a detail is indicative or subject to confirmation, label it accurately.

A brochure delivered by DM should cover:

• The property or listing reference
• Price, and whether it's indicative or confirmed
• Layout, size and key specifications
• Availability status and the date it was checked
• The route to arrange a viewing or ask a question

Avoid inventing yield, availability or developer claims to make the document more persuasive. Those facts need evidence from the business that owns the listing.

Open the brochure on a phone and tap the viewing link. A large desktop presentation can be difficult to use from an Instagram DM.

Instagram's Graph API, not a browser script, is what a comment-to-DM automation like ReplyMagnet runs on, approved for this use through Meta App Review. The API sets the boundaries a listing campaign has to work inside.

A comment that sits unanswered past these windows is not a failure of the automation. It is Instagram closing the door on new automated contact with that thread, which is also why a parked overflow comment can expire rather than send.

Most follow-up in property happens on the phone: a viewing gets booked in a call, a payment plan gets walked through on WhatsApp. An email gate alone is a weaker lead for that kind of work than a number you can dial.

The phone gate is a single toggle on the campaign. Turn it on and the download link opens a capture page that holds the file until the buyer enters a number, validated and stored in E.164 format (the +971 50 123 4567 shape a UAE number takes), so what lands in Leads is dialable, not a username to chase. Phone capture is available from the $9 plan; email capture is on every plan, so a campaign can gate on email first and add phone once follow-up is really calls.

The caption might read, ‘Comment VIEWING for the details and a callback request.’ The form should say an agent will be in touch, not promise a confirmed appointment. The real estate workflow covers the team's handoff after capture.

Use a simple operating note:

• Who checks the enquiry list?
• What information is needed before a viewing can be arranged?
• Where is the confirmed appointment recorded?
• Who updates the campaign when the property changes status?

Treat a submitted number as a request to be handled in the stated context. Avoid sending unrelated listings merely because a contact record exists.

A reel that catches the algorithm can pull comments faster than a monthly quota was sized for. Every reply and DM reserves one unit of quota before it sends, and once the monthly allowance is used, the next matching comment parks in the overflow queue instead of failing silently.

Parked comments release automatically, oldest first, the moment headroom opens on a new billing cycle or an upgrade. Each one is re-checked at release, so a send only goes out while that comment's reply window is still open; one past the window expires instead of sending late.

The overflow queue is on every plan, including the free plan. ReplyMagnet's trial runs 30 days with no card required, long enough to arm a listing campaign and see how it behaves under real comment volume.

Keep a dated list of active campaigns and the listing each one represents. Review it alongside your property inventory rather than leaving marketing automations outside the update process.

After changing the resource, repeat a request from another account. Confirm the latest PDF arrives and that the contact destination remains correct.

For requests that fail, inspect campaign activity before assuming the prospect lost interest.