For restaurants and cafes
Send the menu while the food is still on their mind
A dish reel starts the appetite. The next question is usually practical: what's on the menu, when is it served and how do I book?
Published by ReplyMagnet · Last updated
Give MENU one obvious destination
A MENU campaign should deliver the current menu for the branch or service shown in the post. Breakfast, dinner and event menus may need separate campaigns.
If the reel shows a weekend brunch, don't send a general dinner menu and make the guest search for the offer. Put the service name and branch on the PDF.
A simple DM works: ‘Here’s the weekend brunch menu for our Marina branch. Service times and the booking link are inside.’ Use your actual location and offer.
Create a menu campaign once the document is current.
Let a menu be easy to open
Direct menu access can complete the guest's request without a contact form. Ask for details only when you are offering an explained follow-up, such as an event enquiry.
Someone comparing dinner options may not want to join a list. Keep the menu readable on a phone and make the reservation destination easy to find.
ReplyMagnet supports PDFs up to 25 MB, according to the asset guide. An externally hosted menu can use a link asset on Basic or above.
For an event brochure, email capture may be relevant if a team member will respond. Explain that difference instead of using the same gate for every food post.
Reservations still need confirmation
ReplyMagnet delivers the menu or booking destination. Your reservation system confirms tables, availability and any deposit.
Do not label a menu request as a booked cover. Track confirmed reservations where bookings are managed.
Before launching, request MENU from another account, open the document and follow the reservation link. Check the branch and service date at each step. The setup guide covers the campaign test.
Make menu changes part of service preparation
Update or pause the campaign when dishes, prices or service times change. Old reels may continue bringing requests after the offer ends.
Give someone responsibility for the PDF alongside the printed or website menu. After an update, repeat the phone test.
If the post promotes a one-night event, watch delivery and quota while it runs. Queued requests can expire or arrive too late to be useful. The plan guide explains the 1,000-engagement free allowance and paid options.
For a complete setup walkthrough, see Instagram auto replies.
Common questions
Do guests need to give an email to see the menu?
No. Leave capture gates off for direct access. Use a form only when the offer explains a relevant follow-up.
Can one campaign choose between branch menus?
One campaign delivers one asset. Separate different menus and use the appropriate post scope.
Does a menu request confirm a reservation?
No. The booking system or restaurant confirms the table. ReplyMagnet handles the requested information and optional enquiry capture.