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Create a campaign for one promised resource
A campaign connects a request to an asset. Keep the post, trigger and delivered resource aligned before you turn it live.
Published by ReplyMagnet · Last updated
Choose the posts and resource
Select the posts that offer the resource, then attach the asset those readers expect. One campaign can cover several posts, but its keyword variants deliver the same asset.
Open the campaign creator and choose the connected account. Select the relevant posts in the grid, or use broader scope only when the offer genuinely applies across the account.
Prepare the resource in Assets first. A menu and a floor plan need separate campaigns, even if people request both with ‘details.’
Create an account if needed. The plan guide includes one live campaign on Starter.
Pick the matching behavior
Keyword mode matches configured whole words; Smart tries keywords before AI intent matching. Any comment responds without requiring a keyword on the selected posts.
- Keyword: use a clear request word from the caption. Matching ignores case.
- Smart: keep at least one keyword and test natural requests as well. AI checks have a daily allowance. See the AI Smart Triggers setup walkthrough for screenshots and limits.
- Any comment: use only when every comment on the selected post should start the resource flow.
A GUIDE keyword can match ‘send the guide’ without matching ‘guideline.’ Up to 25 keyword variants can point to the same resource. Avoid broad words that commonly occur in unrelated replies.
Write what the reader needs at each step
The public reply tells the reader to look for the DM. The private message names the resource and explains the delivery link or required capture step.
Keep the reply brief. If you supply alternate public replies, make each one accurate for the same outcome.
Choose capture gates deliberately. The caption should explain an email signup or callback request before the reader reaches a form.
Save a draft while preparing. A draft does not send replies; launching makes the saved campaign active.
Test before promoting the post
Use another account to make a valid request and an unrelated comment. Check the DM, resource and captured record before relying on the campaign.
The connected account's own comments are ignored. After a test, inspect activity if the expected message is missing.
If campaigns overlap, the first matching live campaign wins. Check scope and triggers so two different offers aren't competing for the same comment.
Launching does not prove that every later delivery will succeed. Quota, permissions and platform windows still apply.
Common questions
Can I save without launching?
Yes. Save a draft while preparing the campaign. It does not reply until you launch it.
Can Smart work without a keyword?
Smart matching expects at least one configured keyword, tries keywords first and uses AI only after they fail to match.
Why did another campaign answer the comment?
Overlapping live campaigns can compete for the same comment, and the first match wins. Review the selected posts and triggers.