For photographers
Answer ‘how much?’ with enough context to be useful
A price without context can confuse a prospective client. A concise session guide can answer the questions behind the number.
Published by ReplyMagnet · Last updated
Show what the session includes
A photography guide should explain the session type, inclusions and next step. If pricing varies, describe the factors rather than presenting an incomplete figure as a final quote.
For a portrait session, readers may need to know the duration, image selection process, location options and delivery format. For an event, scope and date may need a conversation.
Keep the guide specific to the portfolio post. Someone looking at family portraits shouldn't receive a commercial licensing brochure.
Set up a ReplyMagnet guide campaign for the session you want to discuss.
A sample exchange for a portrait post
Name the session guide in both the caption and DM so the reader recognises the offer. Avoid suggesting that a download reserves a date.
Caption: ‘Comment PORTRAITS for the session guide, inclusions and enquiry details.’
DM: ‘Here’s the portrait guide. It explains the session and how to ask about dates.’
Attach the current guide. If an enquiry form is linked inside it, test that destination on a phone. A clear contact route is more useful than several competing buttons.
The delivery guide explains direct access and optional email capture.
Only ask what you need for the next reply
Email capture can support a session enquiry, but the offer should explain the follow-up. A phone number is useful only when a call is part of that process.
ReplyMagnet includes email capture free and phone capture from $9 monthly. The plan guide also lists CSV export and Mailchimp or Kit sync from $9.
You may still need the preferred date, session type and location before quoting. Collect those through the enquiry process that your studio maintains, rather than implying the initial lead record is a complete booking brief.
Keep availability in the calendar
Your calendar or studio process confirms dates and bookings. ReplyMagnet delivers the guide and can capture the initial contact, but it does not reserve the session.
Review new enquiries and reply with the appropriate availability. If a package changes, replace the guide and check old portfolio campaigns that still point to it.
Measure handled enquiries and confirmed bookings separately from downloads. A useful guide can save a conversation by helping someone decide that a different session suits them better.
Common questions
Can I send a pricing guide automatically?
Yes. Attach the current guide to the relevant campaign and scope it to the appropriate post. Make variable pricing and exclusions clear in the document.
Does a comment reserve a date?
No. A comment requests the resource. Your studio or booking system confirms dates and any deposit requirements.
Can I use separate guides for weddings and portraits?
Yes. Use separate campaigns and resources so each post delivers the guide its audience expects.