Three comment campaigns, written out from start to finish

• Keyword: RECIPE
• Public reply: ‘Sent the recipe by DM.’
• DM: ‘Here’s the tray-bake recipe from the reel. The PDF includes quantities, timings and the substitutions shown in the video.’
• Gate: none. The file is the whole offer, so a capture page adds friction without adding value here.

Attach the actual recipe, including serving size. A separate invite to future recipe emails can sit next to the file without changing the original promise.

These are illustrative scripts, not reported customer campaigns. Try one in ReplyMagnet after adapting it to your resource.

• Keyword: LESSON
• Public reply: ‘The lesson link is in your DMs.’
• DM: ‘Open the link to get the first workbook and sign up for the three practice emails.’
• Gate: email gate on. State the subscription in the caption itself, not as a surprise at download.

The delivery page should repeat that promise. ReplyMagnet's sync to Mailchimp or Kit starts at $9 for 25,000 engagements once the address lands.

If the sample is a video, use a link asset on Basic or above, or a PDF containing the lesson link. The course creator page covers what to include in the sample.

• Keyword: SIZE
• Public reply: ‘Sent the jacket size guide.’
• DM: ‘Here’s the measurement chart for the jacket in the reel. Compare it with a jacket you already own before choosing.’
• Gate: none. The chart answers the question directly, so nothing needs to stand between the comment and the answer.

Use the current chart and label the product clearly. Don't turn the request into a claim that the automation recommends a size from information it doesn't have.

A product-page link in the chart can lead to checkout. Your store still handles stock, payment and returns.

• Keyword: WAITLIST
• Public reply: ‘You're on it. Check your DMs for the waitlist link.’
• DM: ‘Here’s the waitlist for the course. Add your email and you'll be first to know when doors open,’ plus the tracked link.
• Gate: email gate on. The capture page collects the address before confirming the spot, so the waitlist is a list you own, not just a count.

Email capture ships on every plan, including the free Starter workspace, so this exact setup costs nothing to try.

• Keyword: PRICE
• Public reply: ‘Sent you the pricing in a DM.’
• DM: ‘Here’s the full pricing sheet,’ plus the tracked link to the PDF.
• Gate: none. A gate adds more friction than an email is worth on a low-friction buying question; the comment itself is the signal.

The delivered file is a single PDF. If pricing lives in a Google Doc or a Notion page, turn it into a one-page PDF that links out to it.

• Keyword: CHECKLIST
• Public reply: ‘Check your DMs for the checklist.’
• DM: ‘Here’s the one-page checklist from the post,’ plus the tracked link.
• Gate: email gate on. A useful, finishable lead magnet is exactly the kind of thing people give an email for.

Keep the file short. A one-page checklist under a few megabytes opens more reliably on a phone than a dense guide.

• Keyword: CODE
• Public reply: ‘Your code is in your DMs.’
• DM: ‘Here’s your first-order code,’ plus the tracked link to a one-page PDF that carries it.
• Gate: email gate on. The discount is the trade for the address, so the sale also opens a channel you can email again.

Comments beyond the monthly quota don't drop during a launch spike. They park in the overflow queue and release as headroom opens, so a post that takes off doesn't silently lose a buyer.

• Match mode: any-comment mode, so every comment on the post triggers the reply and DM.
• Public reply: ‘You're entered. Details are in your DMs.’
• DM: ‘Thanks for entering. Here are the full giveaway terms,’ plus the tracked link.
• Gate: optional. An email gate turns entrants into a list you can reach again after the giveaway ends.

Scope any-comment mode to a post that exists only to hand something out, since it answers every comment there, not just the ones with a trigger keyword.

Use this quick decision table before copying a script:

Reader need	Trigger	Gate	Best asset
Immediate answer	Exact keyword	None	Recipe, price sheet or chart
Lesson plus follow-up	Exact keyword	Explained email gate	Workbook or lesson link
Broad giveaway entry	Any-comment	Optional	Terms or entry details

Then test one unrelated comment, one matching comment and the full link on a phone. A public reply proves only that the thread was answered; it does not prove that the DM, resource, capture step and next action work together.

Do not promise a result the asset cannot deliver. These examples show copy patterns, not guaranteed response or conversion rates.

• Sending needs a Business or Creator account connected through Instagram's official Graph API; personal accounts can't send the DM half of the exchange.
• The connecting app is reviewed by Meta before it can request comment and message permissions, so these DMs run through Meta App Review, not a browser script.
• A follow check can sit in front of delivery, verified through Instagram's is_user_follow_business field. It's optional, and a mandatory follow to reach content carries real policy risk.
• A request that arrives past the window below doesn't drop. It waits in the overflow queue and releases as quota opens, then expires if the window closes first.

• Keep one promised resource per campaign.
• Use the resource name in the DM.
• Explain gate requirements before submission.
• Test from another account and open the destination on a phone.

Every example above reduces to four decisions: what triggers the campaign (an exact trigger keyword, smart AI matching for requests that skip the word, or any-comment mode), the public reply, the DM and its file, and whether a gate collects an email, a phone number, or nothing.

Billing runs per engagement sent, a reply or a DM, not per contact. $29 for 100,000 engagements adds outbound webhooks and AI-written replies once a campaign is live, a separate upgrade decision from picking a gate.

A good test includes an unrelated comment alongside the keyword. The setup walkthrough shows how to inspect the result. Don't copy every sentence from these examples; keep the clear promise, then use words you already use with your customers.